Celebrity Tweet Disasters

It seems like every time I get on Twitter there is a some kind of celebrity scandal going on. And after my last post talking about all the good they can do it is a bummer to see more of the bad. This article talks about Patricia Heaton and her rant on Twitter.

Sometimes I think that celebrities use their fame to state their political stance but forget that that is not what their followers want to hear about. Especially if they are going to go on a rant about something. Celebrities need to remember that part of the reason they are as successful as they are is because people like them and want to see what they are up to but they don’t want to listen to them bashing on other people.

So then the question comes up: should celebrities tweet for themselves? Obviously I think that they should because all in all they are entitled to their own opinion and can say what they want. But some need to remember to keep their emotional rants to themselves. Patricia Heaton is not the only celebrity to have an issue when it comes to tweeting, Chris Brown has attacked people when they boo’ed him when he received his Grammy and Kim Kardashian got a lot of back lash when she tweet out a phone number that she said was Justin Beiber’s number it was actually the number to call to vote for her brother Rob on Dancing with the Stars. I just think that celebrities and “regular” people need to think before they tweet it would cause a lot less issues if they did.

Victoria’s Secret: PINK Nation

Victoria’s Secret’s sister line PINK is a brand focused towards younger college-aged women who are looking for affordable and comfortable underwear and clothes. Under the PINK section of the Victoria’s Secret website there is a tab called PINK Nation which is an interactive website for members to get news of what is going on with the brand as well as getting them involved with creating a brand that these young women will want to wear and be apart of. By using the website as a key way to promote the brand it is targeting the age demographic who uses the products that PINK sells. PINK Nation also extends to Facebook and Twitter, which connect with their consumers through online quizzes, videos and even coupons that can be downloaded for the pages.

There are many positive things that result in the website being so interactive with these young women. The PINK Nation website, Facebook and Twitter are all perfect ways to get in contact with their demographic because most of the women are high school and college aged women. Most young girls in the PINK demographic are avid Internet users who have Facebook and Twitter accounts. So by marketing their products that way they are able to reach people that they would not otherwise be able to reach through just in-store deals or promotions. Another positive is the “nominate your school” feature where college students can nominate their school to be promoted on PINK apparel. This is a way to keep college students who are most likely on the cusp of not wanting to buy PINK merchandise anyone but still keeps them involved with the Victoria’s Secret brand. Even recent college grads are still looking for cute and comfy clothes that show pride for their alma mater. Most of the clothes that have college logos are made for men anyway so this is a great way to promote their line of clothes as well as the college.

College Student Blogs for a Job

I hear all the time, at least in most of my classes, that having an online presence could help you get a job. Well this student really took that to heart. Daniel Herbert, saw a job that he really wanted and thought that he was qualified for and went for it. And what I say went for it, he wrote about why he would be the perfect fit for the job. And within the next 24 hours he had an interview with the company.

An a graduating senior myself, I look around in my classes and look at all these over-qualified people and think how am I going to stand out? By blogging about the job he wanted, Daniel was able to stand out and catch the companies attention. While we all can’t start blogging about how we wanted certain jobs it puts the idea of thinking outside of the box when it comes to getting a job. If you feel like you are qualified for the job then do what it takes to feel like you are being heard.

But make sure that you are being smart about your method of reaching out to the company. Daniel was able to use his blog in a very effective way. He made sure that when he blogged about the job that he knew what he was talking about and he made sure that he wrote the post to his audience, the company. If you are going to be gutsy enough to pitch the company like that you better make sure you know what the company is about.

So what would you do to stand out to an company that you really wanted to work for?

Social Media Marketing: An Easy Guide

I am obsessed with Twitter and social media. I am constantly reading what people have to say and what they are posting about. Sometimes I am so attached my friends have to ask me to just put my phone down. But for those of your who are not as involved with social media like I am huffingtonpost.com posted this great cheat sheet for what the major social media site actually do as well as telling small businesses how they can benefit by using certain social media outlets.

This infographic has an easy to read layout that directs the reader’s eyes to all different parts of the image. It is broken down by each different type of social media whether it be Twitter, Facebook, Google+ or ect. Under each social media outlet’s logo there is a list of the site’s pros and cons. It also tells the reader how to set up each different account as well as some of the slang that is needed to understand the social media site. This is extremely informative as to what each sites does as well as how it will help the small business with what they want to accomplish.

After going through the infographic it became apparent to me that social media is not part of people’s everyday lives like it is mine. And that social media is not second nature to a lot of people or businesses. There are many pros and cons about social media but I know many people who see it as free marketing and a way to get the word out about the company that you work for or even yourself as a brand. Companies should not be afraid of the social media revolution but they should embrace it because social media is here to stay. It is a better way to connect with your consumers and why not take the driver’s seat in what people are saying about you on social media.

Pinterest: The Social Media Game Changer

What is Pinterest? For people who have never viewed the site it might not make any sense to what exactly people are doing when they spend hours on this one site. Pintrest is a site where users can share different images that they like whether it is fashion, food or event ideas. In the past few months Pintrest users has increased by an astronomical amount. This infographic from Mashable shows how Pinterest users and the site itself have changed the online traffic to retailers. It also shows that it is one of the social media sites that has the most referral traffic. Pinterest is right up there with Facebook and Youtube sites that have been around for much longer than Pinterest.

So what exactly are people getting from Pinterest? As a Pinterest user myself, I regularly use the Food and Drink tab to discover new recipes. Using Pinterest is actually how I found my favorite new blog, The Pioneer Woman. Pinterest users are connecting with different users as well as companies and sharing things that interest them. It is a way to learn about new do-it-yourself projects or maybe even a new clothing store that you did not know about. Just like any other social media outlet Pinterest is really about connecting with people who have similar interests to you. All social media sites are about connecting with different people and Pinterest is no different but it is a way of connecting with more than just words.

 

Lilly Pulitzer

On January 6, 2012 the Lilly Pulitzer Facebook page made an announcement to Sorority Women that they were having a second contest to pick the next three sorority houses that would get their very own Lilly Pulitzer print. The contest was the same as last year with there being two stages of voting.

The first stage was a general round where any sorority house could be talked about and voted on. The top six voted on sorority houses were to be announced for the second round of voting.  But the response was so big again this year that Lilly Pulitzer decided that they were going to name the top nine sorority house for second round voting. After two weeks of voting Lilly Pulitzer announced on January 24th, the top five voted houses who would in turn get their own Lilly print.

The winners were announced via Facebook video for the sorority women to watch. The women were also reassured that if their house was not picked that their time would come. The women of the sorority houses and the “Lilly Lovers” were told to be excited for what the new prints were going to entail. Hopefully the prints would be ready for the sorority recruitment that happens in the fall.

If I was the public relations executive for Lilly Pulitzer I would handle the Sorority Prints Contest in almost the same way. I would choose five sorority houses like they ended up choosing instead of three like they were originally going to do because it covers more houses in a shorter period of time. It might be hard with production because that is a lot of work that goes into making different prints as well as products that go with that print. A suggestion that I would have would be to pick two or three sorority houses semi-annually because it will keep the sorority women more engaged with the contest as well as it will cut the amount of production time but will still get the print made. The only problem with this contest in the long run is eventually all the houses will have their own print which means that the contest cannot go on forever. But coming up with other contests like which new products the sorority women want will keep then engaged with Lilly Pulitzer. It is just a matter of listening to what the sorority women are going to want in the future to keep them returning customers because they are a very large demographic.

 

McDonald’s Social Media Disaster

One of my friends tweeted out this link early in the week and it intrigued me so I thought that I would share it with all of you.

Not knowing what had happened with the McDonald’s social media disaster, I obviously did not think that it was that big of a deal. All of the big social media disaster you hear about but this one seemed to stay hush-hush (or at least to me anyway). It actually ended up being a bigger deal than I thought.

Everyone knows about McDonald’s not having the best reputation for healthy food. So they decided to take action and help revamp their reputation by using social media. What started off as a good intention ended up backfiring on them .

After reading what had happened with the #McDStories and the lessons that the author wrote about it, it made me think about what I hashtag and how it can be misconstrued. I am taking this social media disaster as a reminder to everyone that Tweets or even a Facebook post can be taken the wrong way. There are things that we all post with good intentions but they can be taken in a totally different context. This is one of the downfalls of social media and the thing that can really get people or in this case a company in some murky water.

We can all learn from McDonald’s and be careful with our hashtags.