As I get ready for my last week of my term I get to look back on all the work that I have done and see all that I have learned. I have learned so much about being a PR planner and how to write different types of PR documents (CSR letter and shareholder letter). There have been many things that I have liked and things that I don’t think are suited to me as well. While I loved reading different articles about what is going in the social media and PR world, I didn’t necessarily love having to write about it. I just feel like I am a student who has not participated in any real world PR or social media so why would people want to hear my opinion and is my opinion even right? Well I guess it is my opinion so it is right to me at least. I just don’t know if I am the blogging type.
Over the past term I have come to the realization that I am more of a listener when it comes to social media than anything else. I am constantly on twitter and reading every thing that people post but I rarely post myself. I just don’t think I am the sharing type at least when it comes to twitter and social media. I don’t know if I want the twitter-verse to know all my thought and feelings all the time because then what are the things I don’t share? I know over time and hopefully when I am a PR professional (I am crossing my fingers for a job after I graduate in June) I will feel like I have something of value to say. But for now I am just going to enjoy reading what other people have to say.
It seems like every time I get on Twitter there is a some kind of celebrity scandal going on. And after my last post talking about all the good they can do it is a bummer to see more of the bad. This article talks about Patricia Heaton and her rant on Twitter.
Sometimes I think that celebrities use their fame to state their political stance but forget that that is not what their followers want to hear about. Especially if they are going to go on a rant about something. Celebrities need to remember that part of the reason they are as successful as they are is because people like them and want to see what they are up to but they don’t want to listen to them bashing on other people.
So then the question comes up: should celebrities tweet for themselves? Obviously I think that they should because all in all they are entitled to their own opinion and can say what they want. But some need to remember to keep their emotional rants to themselves. Patricia Heaton is not the only celebrity to have an issue when it comes to tweeting, Chris Brown has attacked people when they boo’ed him when he received his Grammy and Kim Kardashian got a lot of back lash when she tweet out a phone number that she said was Justin Beiber’s number it was actually the number to call to vote for her brother Rob on Dancing with the Stars. I just think that celebrities and “regular” people need to think before they tweet it would cause a lot less issues if they did.
Twitter and Facebook have become part of most people’s everyday lives. We post pictures, links we like, and follow people we find interesting, which most times consist of celebrities. Celebrities are rampant on Twitter and tweet about every move they make which in turn makes us feel more connected to them. So when the most followed person on Twitter, Lady Gaga to be exact and other big name celebrities made the announcement that they were giving up Facebook and Twitter until $1 million was raised people took notice. The money was raised to help Alicia Keys charity Keep A Child Alive, which is an AIDS charity.
All of the celebrities who were involved filmed a short “last tweet and testament” video that was meant to be an advertisement for the campaign. But is this really what Twitter and Facebook are about? In today’s culture it is. Can another person say that they have 7 million followers besides Lady Gaga? This is exactly what social media is meant to do; it is mean to reach people all over. These celebrities were using their public personas to fund a very private issue.
This is one way that blurring the lines of public and private lives can be helpful, by raising money for a good cause. The causes that people choose to support are very personal to them and usually the person has some sort of connection to that cause. But instead of just writing a check themselves, these celebrities decided to bring the public in to a cause that many people might not have heard of before. This is the way social media sites should be getting attention as well as the celebrities that are involved.
People are always going to criticize what celebrities do with their “public power” as well as people will not necessarily agree with them going to their Twitter and Facebook to get donations but we are seeing this happen more and more. For example, money was raised after the tsunami in Japan hit through Twitter donations.
The power of Twitter and Facebook should be embraced because it is a way to reach masses of people who otherwise would not have been informed. Even if they are an invisible audience at least they are being reached for more than just a mindless tweet.
As a graduating senior I feel like I am always looking for jobs but half the time I see a posting that interests me I don’t know if I am qualified or not. I would like to think that I am all of the things that companies are looking for. But I know that they are looking for a certain person. That is why this article really stuck out to me, it talks about how those words are not always a good thing and that job postings like this may not be what you want.
After reading the article and thinking about what is being said it is confusing as to whether or not all companies have those hidden meaning. It is kind of scary when I look at jobs because I obviously don’t want to get myself into something that I am not going to like or something that I am not well suited for. But even with these precautions I am still not going to let this discourage me from finding a great job. While there are lots of jobs out there that are not all they say they are there are still good ones out there. So I am glad that I read this article because it has helped me think about what I want from a job. I can decide what of the jargon words that I can accept and what words I am not okay with.
So as I continue my job search I will take into account what these words mean.
If you are anything like me, my phone is always attached to my hand and I am constantly reading different social media sources. This term in one of my classes we created our own personal social media plan where we outlined exactly what we wanted to do with social media this term. The point behind the assignment was to show how we were going to grow our personal brand and online presence. After struggling to follow all of the guidelines that I created for myself I found this article really helpful in executing what I wanted to accomplish.
The advice that I took away from this article was to block out the many distractions in our lives. It is hard because some people see social media as a distraction but if used effectively it can really help a company. The other part of the article that I really liked was the part where they broke down what the best times and days to post on Facebook and Twitter. This was really helpful in knowing when my posts are going to be best received.
If all social media users were to read this article I wonder if posts would be better received? Or if there is not really a change. But it would make sense that those times and days are the best because it is times when people are not working/lunch break/getting off of work. Those are the times when there is a rush of people using social media to see what they missed for that day.
After reading this article, I am actively going to try to use some of the approaches listed and who knows maybe one of my tweets will go viral!
Victoria’s Secret’s sister line PINK is a brand focused towards younger college-aged women who are looking for affordable and comfortable underwear and clothes. Under the PINK section of the Victoria’s Secret website there is a tab called PINK Nation which is an interactive website for members to get news of what is going on with the brand as well as getting them involved with creating a brand that these young women will want to wear and be apart of. By using the website as a key way to promote the brand it is targeting the age demographic who uses the products that PINK sells. PINK Nation also extends to Facebook and Twitter, which connect with their consumers through online quizzes, videos and even coupons that can be downloaded for the pages.
There are many positive things that result in the website being so interactive with these young women. The PINK Nation website, Facebook and Twitter are all perfect ways to get in contact with their demographic because most of the women are high school and college aged women. Most young girls in the PINK demographic are avid Internet users who have Facebook and Twitter accounts. So by marketing their products that way they are able to reach people that they would not otherwise be able to reach through just in-store deals or promotions. Another positive is the “nominate your school” feature where college students can nominate their school to be promoted on PINK apparel. This is a way to keep college students who are most likely on the cusp of not wanting to buy PINK merchandise anyone but still keeps them involved with the Victoria’s Secret brand. Even recent college grads are still looking for cute and comfy clothes that show pride for their alma mater. Most of the clothes that have college logos are made for men anyway so this is a great way to promote their line of clothes as well as the college.
I hear all the time, at least in most of my classes, that having an online presence could help you get a job. Well this student really took that to heart. Daniel Herbert, saw a job that he really wanted and thought that he was qualified for and went for it. And what I say went for it, he wrote about why he would be the perfect fit for the job. And within the next 24 hours he had an interview with the company.
An a graduating senior myself, I look around in my classes and look at all these over-qualified people and think how am I going to stand out? By blogging about the job he wanted, Daniel was able to stand out and catch the companies attention. While we all can’t start blogging about how we wanted certain jobs it puts the idea of thinking outside of the box when it comes to getting a job. If you feel like you are qualified for the job then do what it takes to feel like you are being heard.
But make sure that you are being smart about your method of reaching out to the company. Daniel was able to use his blog in a very effective way. He made sure that when he blogged about the job that he knew what he was talking about and he made sure that he wrote the post to his audience, the company. If you are going to be gutsy enough to pitch the company like that you better make sure you know what the company is about.
So what would you do to stand out to an company that you really wanted to work for?
I know that this might be an old event but I think that it is worthy to talk about because many companies face the same issue that Bing did as to whether they were helping or self promoting.
In March of 2011 there was a very large earthquake that hit Japan. Twitter was rampant with tweets about people sending their thoughts and prayers to Japan as well as manycompanies willing to donate money to the relief effort. Bing, the Internet search engine, was one of them.Bing decided to go about donating money in a different way than everyone else. They were going to donate money based on how many re-tweets they got. They were going to donate $1 for every re-tweet they, up to $100,000. This did not go over to well with the Twitter community. People felt that Bing was self-promoting instead of genuinely wanting to raise money for the relief effort. Within a few hours of the first tweet, Bing sent out a new tweet saying that they apologized about how their tweet came across and that they were just going to send $100,000 to the relief effort for Japan.
Bing has been becoming more popular in the past couple of years. Bing is an Internet search engine that is becoming more popular for people to use. It is clear that Bing has been using social media to promote their search engine since they are targeting people that are using the Internet in news and innovative ways. Bing has a little over 8,000 tweets and counting. The issues that are at stake for Bing in this particular tweet is that they could potentially cut off users that are not loyal users but have used Bing before. If people get the feeling that Bing is trying to self-promote through this tweet or any other their other tweets, then people will not want to be associated with Bing at all. Bing is an up and coming search engine. A misstep like this can cause them to backtrack on all of the promotion that has got their name out there in a positive light.
If I was the public relations executive for Bing during the time of the Japan tweet, I would handle the situation in almost the same way. First off I would tweet the same message that Bing did after the mis-tweet was posted. I would want to let all of the Bing followers know that Bing was not trying to self-promote but that they really were trying to help out the relief effort. I would however delete the mis-tweet. This is because I wouldn’t want people to go back and be able to see what was said and think that Bing only wanted to donate money as a promotion. Most other companies delete mis-tweets as well as people so I wouldn’t want that tweet to cloud the integrity of Bing. Bing was honest with knowing that they were wrong in what they had said. People respect when companies admit to being wrong and by Bing letting people know they were sorry they saved their company’s livelihood. Bing was transparent with their customers and confessed to being wrong which a lot of companies don’t do in a timely matter.
I am not public relations professional yet but I hope to be one soon. So when I came across this article about how people are sabotaging public relations efforts it made me start thinking about how many companies fall into these traps.
The one sabotaging effort that really stood out to me was sending out too many press releases. I know that I have worked for places that sends out media coverage pieces constantly and I never saw it as a bad thing. But it makes sense that something newsworthy does not happen at a company every day or even every week for that matter. It really is good to pick and choose the events that are the most important to your company otherwise people are going to stop caring about what is happening with your company. That does not mean that sending out large numbers of new release is a bad thing it just mean that pick events that your customers and potential customers want to read about. Make it events and stories that will get customers through the doors not moving on to your competition.
I think that every public relations practitioner should read this article so they are not setting their company up for failure even though they are working hard to get the word out about the company. These tips might seem like they are “common sense” but some times a little reminding is always good. Besides all your hard work should not have to result in failure.
I am obsessed with Twitter and social media. I am constantly reading what people have to say and what they are posting about. Sometimes I am so attached my friends have to ask me to just put my phone down. But for those of your who are not as involved with social media like I am huffingtonpost.com posted this great cheat sheet for what the major social media site actually do as well as telling small businesses how they can benefit by using certain social media outlets.
This infographic has an easy to read layout that directs the reader’s eyes to all different parts of the image. It is broken down by each different type of social media whether it be Twitter, Facebook, Google+ or ect. Under each social media outlet’s logo there is a list of the site’s pros and cons. It also tells the reader how to set up each different account as well as some of the slang that is needed to understand the social media site. This is extremely informative as to what each sites does as well as how it will help the small business with what they want to accomplish.
After going through the infographic it became apparent to me that social media is not part of people’s everyday lives like it is mine. And that social media is not second nature to a lot of people or businesses. There are many pros and cons about social media but I know many people who see it as free marketing and a way to get the word out about the company that you work for or even yourself as a brand. Companies should not be afraid of the social media revolution but they should embrace it because social media is here to stay. It is a better way to connect with your consumers and why not take the driver’s seat in what people are saying about you on social media.