I am not public relations professional yet but I hope to be one soon. So when I came across this article about how people are sabotaging public relations efforts it made me start thinking about how many companies fall into these traps.
The one sabotaging effort that really stood out to me was sending out too many press releases. I know that I have worked for places that sends out media coverage pieces constantly and I never saw it as a bad thing. But it makes sense that something newsworthy does not happen at a company every day or even every week for that matter. It really is good to pick and choose the events that are the most important to your company otherwise people are going to stop caring about what is happening with your company. That does not mean that sending out large numbers of new release is a bad thing it just mean that pick events that your customers and potential customers want to read about. Make it events and stories that will get customers through the doors not moving on to your competition.
I think that every public relations practitioner should read this article so they are not setting their company up for failure even though they are working hard to get the word out about the company. These tips might seem like they are “common sense” but some times a little reminding is always good. Besides all your hard work should not have to result in failure.
I am obsessed with Twitter and social media. I am constantly reading what people have to say and what they are posting about. Sometimes I am so attached my friends have to ask me to just put my phone down. But for those of your who are not as involved with social media like I am huffingtonpost.com posted this great cheat sheet for what the major social media site actually do as well as telling small businesses how they can benefit by using certain social media outlets.
This infographic has an easy to read layout that directs the reader’s eyes to all different parts of the image. It is broken down by each different type of social media whether it be Twitter, Facebook, Google+ or ect. Under each social media outlet’s logo there is a list of the site’s pros and cons. It also tells the reader how to set up each different account as well as some of the slang that is needed to understand the social media site. This is extremely informative as to what each sites does as well as how it will help the small business with what they want to accomplish.
After going through the infographic it became apparent to me that social media is not part of people’s everyday lives like it is mine. And that social media is not second nature to a lot of people or businesses. There are many pros and cons about social media but I know many people who see it as free marketing and a way to get the word out about the company that you work for or even yourself as a brand. Companies should not be afraid of the social media revolution but they should embrace it because social media is here to stay. It is a better way to connect with your consumers and why not take the driver’s seat in what people are saying about you on social media.
What is Pinterest? For people who have never viewed the site it might not make any sense to what exactly people are doing when they spend hours on this one site. Pintrest is a site where users can share different images that they like whether it is fashion, food or event ideas. In the past few months Pintrest users has increased by an astronomical amount. This infographic from Mashable shows how Pinterest users and the site itself have changed the online traffic to retailers. It also shows that it is one of the social media sites that has the most referral traffic. Pinterest is right up there with Facebook and Youtube sites that have been around for much longer than Pinterest.
So what exactly are people getting from Pinterest? As a Pinterest user myself, I regularly use the Food and Drink tab to discover new recipes. Using Pinterest is actually how I found my favorite new blog, The Pioneer Woman. Pinterest users are connecting with different users as well as companies and sharing things that interest them. It is a way to learn about new do-it-yourself projects or maybe even a new clothing store that you did not know about. Just like any other social media outlet Pinterest is really about connecting with people who have similar interests to you. All social media sites are about connecting with different people and Pinterest is no different but it is a way of connecting with more than just words.
On January 6, 2012 the Lilly Pulitzer Facebook page made an announcement to Sorority Women that they were having a second contest to pick the next three sorority houses that would get their very own Lilly Pulitzer print. The contest was the same as last year with there being two stages of voting.
The first stage was a general round where any sorority house could be talked about and voted on. The top six voted on sorority houses were to be announced for the second round of voting. But the response was so big again this year that Lilly Pulitzer decided that they were going to name the top nine sorority house for second round voting. After two weeks of voting Lilly Pulitzer announced on January 24th, the top five voted houses who would in turn get their own Lilly print.
The winners were announced via Facebook video for the sorority women to watch. The women were also reassured that if their house was not picked that their time would come. The women of the sorority houses and the “Lilly Lovers” were told to be excited for what the new prints were going to entail. Hopefully the prints would be ready for the sorority recruitment that happens in the fall.
If I was the public relations executive for Lilly Pulitzer I would handle the Sorority Prints Contest in almost the same way. I would choose five sorority houses like they ended up choosing instead of three like they were originally going to do because it covers more houses in a shorter period of time. It might be hard with production because that is a lot of work that goes into making different prints as well as products that go with that print. A suggestion that I would have would be to pick two or three sorority houses semi-annually because it will keep the sorority women more engaged with the contest as well as it will cut the amount of production time but will still get the print made. The only problem with this contest in the long run is eventually all the houses will have their own print which means that the contest cannot go on forever. But coming up with other contests like which new products the sorority women want will keep then engaged with Lilly Pulitzer. It is just a matter of listening to what the sorority women are going to want in the future to keep them returning customers because they are a very large demographic.