With the Super Bowl right around the corner or better known to my friends as the Brand Bowl why not talk about some of these influential ads that many of us remember watching for the first time.
The Super Bowl isn’t just about the game any more, it is about what company is going to come up with the coolest ads and have everyone talking about it. Everyone waits to see what Budweiser will come up with this year as well as being a critic every time an ads comes on.
This is exactly what the companies want. They want you to think of (one of my personal favorites) the guy that slides out the window because of the silk sheets his girlfriend put on the bed when you go to buy Bud Light. Companies are willing pay millions of dollars to get their ads on for just 30-seconds. But in return it is getting people to think about their brand in different ways and possibly buy their product when people might not have before.
The one ad on the list of 12 ads that changed Super Bowl marketing that really stand out to me is the Chrysler “Imported from Detroit” ad. This wasn’t an ad that way out right selling you something. It was showing the people of America that Detroit might have fallen on some hard times because of the economy but that now it is back and better than ever. By showing the Chrysler as luxurious it in turn made people think that Detroit was maybe not luxurious but that it was desirable and that they were doing good things for the country.
All of the 12 ads that changed Super Bowl marketing made people think about more about what was happening in the world than really what product you should be buying.
So what is your favorite Super Bowl ad?