Not knowing what had happened with the McDonald’s social media disaster, I obviously did not think that it was that big of a deal. All of the big social media disaster you hear about but this one seemed to stay hush-hush (or at least to me anyway). It actually ended up being a bigger deal than I thought.
Everyone knows about McDonald’s not having the best reputation for healthy food. So they decided to take action and help revamp their reputation by using social media. What started off as a good intention ended up backfiring on them .
After reading what had happened with the #McDStories and the lessons that the author wrote about it, it made me think about what I hashtag and how it can be misconstrued. I am taking this social media disaster as a reminder to everyone that Tweets or even a Facebook post can be taken the wrong way. There are things that we all post with good intentions but they can be taken in a totally different context. This is one of the downfalls of social media and the thing that can really get people or in this case a company in some murky water.
We can all learn from McDonald’s and be careful with our hashtags.