With the Super Bowl right around the corner or better known to my friends as the Brand Bowl why not talk about some of these influential ads that many of us remember watching for the first time.
The Super Bowl isn’t just about the game any more, it is about what company is going to come up with the coolest ads and have everyone talking about it. Everyone waits to see what Budweiser will come up with this year as well as being a critic every time an ads comes on.
This is exactly what the companies want. They want you to think of (one of my personal favorites) the guy that slides out the window because of the silk sheets his girlfriend put on the bed when you go to buy Bud Light. Companies are willing pay millions of dollars to get their ads on for just 30-seconds. But in return it is getting people to think about their brand in different ways and possibly buy their product when people might not have before.
The one ad on the list of 12 ads that changed Super Bowl marketing that really stand out to me is the Chrysler “Imported from Detroit” ad. This wasn’t an ad that way out right selling you something. It was showing the people of America that Detroit might have fallen on some hard times because of the economy but that now it is back and better than ever. By showing the Chrysler as luxurious it in turn made people think that Detroit was maybe not luxurious but that it was desirable and that they were doing good things for the country.
All of the 12 ads that changed Super Bowl marketing made people think about more about what was happening in the world than really what product you should be buying.
One of my friends tweeted out this link early in the week and it intrigued me so I thought that I would share it with all of you.
Not knowing what had happened with the McDonald’s social media disaster, I obviously did not think that it was that big of a deal. All of the big social media disaster you hear about but this one seemed to stay hush-hush (or at least to me anyway). It actually ended up being a bigger deal than I thought.
Everyone knows about McDonald’s not having the best reputation for healthy food. So they decided to take action and help revamp their reputation by using social media. What started off as a good intention ended up backfiring on them .
After reading what had happened with the #McDStories and the lessons that the author wrote about it, it made me think about what I hashtag and how it can be misconstrued. I am taking this social media disaster as a reminder to everyone that Tweets or even a Facebook post can be taken the wrong way. There are things that we all post with good intentions but they can be taken in a totally different context. This is one of the downfalls of social media and the thing that can really get people or in this case a company in some murky water.
We can all learn from McDonald’s and be careful with our hashtags.
What is social media? A way for you to connect with your friends or favorite celebrities? A way to get your news? A way for companies to reach all of their customers? It is all of these things and so much more. Social media has changed the way that people interact with each other. Helping people connect with long lost friends or just stay in contact with the friends they have.
As an avid social media user myself (and when I say avid I mean that I read Twitter and Facebook almost hourly) it excites me to see how these tools have changed the way companies communicate with their customers. For the first time companies are engaging in active conversations with their customers and making the changes that their customers want. And its not only companies. Social media has given everyone a voice (even if they don’t use it wisely). It is a way to express yourself and to really feel like people are listening to what you have to say.
Through this blog I am going to explore the different aspects of social media as well as how different companies are using the social media tools to create awareness about their brand.
I hope you enjoy! And make sure to follow me on Twitter!